News Facts
* Africa is the world’s second largest and second most populous continent after Asia, covering 20% of the world’s total land area, and home to 14% of the world’s human population, yet Africa remains the world’s poorest and most underdeveloped continent
* Africa has not received its “fair share” of global Foreign Direct Investment (FDI) flows
* Since the early 1980s, Foreign Direct Investment (FDI) flows to Africa averaging only 2.2% of the global total, while Asia received no less than 17.3% of the total
* Corporate America is interested and watching Africa closely; they see pockets of great potential
* US Technology companies are most attracted to investing in Africa
* Overall, the business case for investing in Africa is less compelling than for its competitors
* To make itself more attractive for US investment, Africa should:
o Invest in education , health and infrastructure
o Ensure the rule of law and a business-friendly climate for all investing companies
o Show it is serious about attracting foreign investment
o Market itself as aggressively as other regions of the world
o Demonstrate opportunity cost of not investing
* USA Inc. is more interested in Africa than before, because the African market appears increasingly attractive, but Africa has tough competition and high hurdles for US investment. Education is at the top of the US corporate wish list for Africa; “educate your people so that we can employ them”
* The African countries that hold most interest are South Africa and some countries in the North, like Egypt; there are also some pockets of interest in West Africa, most notably Ghana, Nigeria and to some extent Angola; while some in the South (Botswana and Mozambique) and East (Uganda and Kenya), are also being watched
See full Executive Summary, in pdf format.
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