Why innovate?
Some would argue that companies innovate to achieve a heightened competitive advantage, streamline the organization, or create intellectual property - including patents, trademarks and other protected property - that create value in the portfolio.
Many reasons and rationales can be argued for the pursuit of innovation. Yet no purpose for or result from innovation can be more compelling than Value Creation. This metric is the ultimate measure of return on investment when measuring innovation's role in creating value.
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