Consumers now have little information about the true ecological impacts of what they buy. But that may be about to change, as new technologies that track supply chains are emerging and companies as diverse as Unilever and Google look to make their products more sustainable.
With climate legislation dead in Congress and the fizzled hopes for a breakthrough in Copenhagen fading into distant memory, the time seems ripe for fresh strategies — especially ones that do not depend on government action.
Here’s a modest proposal: radical transparency, the laying bare of a product’s ecological impacts for all to see.
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