Monday, May 01, 2006

Corporate Social Responsibility: Strategies to Create Business and Social Value


Never before have companies been under such critical scrutiny of the way in which they conduct business. There has been a significant increase in the expectations of a wide range of stakeholders—consumers, employees, investors, communities, and governments—in regard to their companies' commitment to socially responsible business practices. Senior corporate decision makers continuously find themselves faced with conflicting demands on their attention, time, and resources. As a result, corporate social responsibility is becoming a progressively more important component of good business practice. A relatively new dimension of management, however, corporate social responsibility poses several challenges; chief among them is how to formulate powerful corporate social responsibility investments strategies, while maximizing and capturing both the social and economic values from corporate social responsibility investments.

To provide insights into achieving superior strategic corporate social responsibility and enhancing firm value, Harvard Business School has developed a new Executive Education program, Corporate Social Responsibility (CSR): Strategies to Create Business and Social Value. CSR is designed to provide senior corporate executives in a variety of industries with the knowledge and practical tools and frameworks for integrating social responsibility as part of their corporate strategy.

See full Details.