Five crucial steps to support CRM success
Now, more than ever, the customer is king. Increased competition, global networks and an ever-expanding array of goods and services have combined to make that age-old maxim today’s business reality. Not surprisingly, smart businesses want to get to know their customers better. In fact, a recent study conducted by the Economist Intelligence Unit found that more than 40% of business leaders view deeper customer relationships as a key weapon in the battle for market share.
Enter today’s updated and enhanced customer relationship management (CRM) tools. CRM is all about understanding, attracting and maintaining customers. Most companies in Canada recognize CRM’s ultimate benefits, and place it high on their wish lists for IT investment. The right CRM system, providing immediate access to key customer information for all employees, can be critical to the success, or even survival, of your organization. So what do you need to know to ensure your business gets it right when implementing a CRM solution?
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