Thursday, March 22, 2007
8:30 AM - 9:30 AM
Los Angeles Daylight Time
10:30 AM - 11:30 AM
Chicago Daylight Time
11:30 AM - 12:30 PM
New York Daylight Time
3:30 PM - 4:30 PM
London Standard Time
45 minute presentation, 15 minute Q&A.
The tenure of the average CMO is now less than two years. What explains the career-limiting disappointments of these high-level marketing executives? Just ask the CFO. If marketing is to credibly measure and demonstrate its impact, it must collaborate with the finance organization to define key metrics, gain support for operational programs and establish effective communications.
This valuable presentation will address the key elements of an effective CMO-CFO Alignment Initiative. You'll learn:
* How recognized enterprises have overcome the hurdles associated with marketing-finance misalignment to establish rigorous and disciplined measurement processes.
* How to define and operationalize credible marketing measures.
* What steps you can take today to close the gap between marketing and finance.
While much has been said about the problem of marketing measurement in recent years, few speakers have presented compelling and proven solutions. But that's what is most needed now. Today's top marketing organizations have tightly aligned themselves with finance. Don't miss this opportunity to learn how world-class CMOs and CFOs are spanning organizational boundaries to deliver career-elevating results.
See full Details.
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