Research examines today's corporate strategies — and roadblocks — for meeting sustainability goals.
Kermit the Frog had it right when he said, "It's not easy being green." While it might have been difficult for the popular amphibian to deal with his olive-hued skin, it can be equally challenging for corporations to transition everyday supply management practices to new sustainability standards that benefit the environment, society and the economy.
The question is: Are companies doing what they need to in order to support green practices? What are the major issues that still need to be addressed in terms of supply management?
In today's competitive market, every organization is aware that the benefits of "going green" are significant for product differentiation, profitability and stakeholder value. Sustainability, defined by the Institute for Supply Management™ (ISM) as "the ability to meet current needs without hindering the ability to meet the needs of future generations in terms of economic, environmental and social challenges," is a hot topic in supply management. However, studies have shown that many organizations are lacking formal processes and direction to develop sustainability purchasing programs that will perform according to the needs of the company.
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