As environmental concerns increasingly dictate consumer choices, the organic cotton industry is witnessing a boom in Europe with the green fibers gracing catwalks and adorning the racks of apparel companies.
Organic cotton is looking fabulous these days.
Berlin Fashion Week recently featured "green living" in all its sexy, multi-colored glory. Eco-clothing has broken free of the "grim ethics of sacrifice" that defined the 1980s. Europe's fashionistas can now wear organic cotton and still make it past the bouncers.
Spectacular growth
Organic cotton is forecast to have an annual growth rate of 116 percent between 2006 and 2008 and to reach $2.6 billion (1.9 billion euros) in global retail sales, according to an Organic Exchange's cotton market report. Globally, the organic cotton market is evenly split between Europe and the United States.
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