"Corporate sustainability" - it's a phrase with many meanings and many forms of expression. It involves organizations taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. In practice it means survival.
In a world of rising energy prices, increased scarcity of natural resources, rampant changes in our climate, growing competition from emerging economies, and increased consumer concern about the quality of life, health and safety, corporate sustainability is synonymous with corporate survival.
Surprisingly, that message is not getting through to many CEO's.
Only half of the businesses recently polled on a global survey of corporate sustainability reported having a formal sustainability strategy. The survey also showed with such strategies were more focused on improving public perceptions or responding to increased regulation, than meeting broader societal needs or generating revenue opportunities.
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