Stephen M. R. Covey's book, The Speed of Trust: The One Thing That Changes Everything, focuses on how businesses and individuals can use trust to gain economic and personal advantages.
In an interview with Forbes.com executive editor David A. Andelman, Covey explains the significance and mechanics of trust--how to build it, keep it and profit from it.
Stephen M. R. Covey: I use a very simple definition of trust. By trust, I mean confidence. Confidence. The opposite of that--distrust--is suspicion.
See, I don't trust someone if I'm suspicious about his motive or agenda or integrity. I do trust when I feel confident about it. It's like Jack Wilkes said--I could give you a dictionary definition of trust, but you know it when you feel it. And what you feel is confidence.
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