Friday, February 06, 2009

In Recession, Business Keeps Going Green


But efforts by the likes of Bank of America, Wal-Mart, and Coke aren't addressing the environmental problems at sufficient scale and speed

Given all that's been going on—the global economic meltdown and the tectonic political shifts—going green should be the last thing on the mind of any CEO. In such challenging times, "saving the Earth" should rightfully take a back seat to "saving the business."

Or, maybe it need not? Consider these announcements—all since Nov. 4, Election Day:

• Bank of America (BAC) plans to phase out loans to companies that use mountaintop extraction as their primary means of coal production. It also will give $1 million to Harvard to study the implications of capturing the greenhouse gas emissions generated by burning coal.

See full Article.