During tough economic times, organization today struggle to justify a meaningful investment in green initiatives, because they perceive the efforts will generate added costs, not concrete business benefits.
This misperception presents a major problem for global sustainability progress. In order to launch to launch and maintain a substantive sustainability strategy in a profit-oriented organizational structure it must deliver a definable ROI.
There is a pragmatic solution to this problem. I believe it is possible for businesses today to develop environmental initiatives that will make a quantifiable contribution to both the environment and the bottom line. At Xerox, we know first hand that what is good for the environment is also good for business thanks to a decades-long commitment to sustainability.
Here are 5 steps to achieving sustainability success in your business:
1. Explore the entire value chain of your business
2. Use disciplined, quantitative analysis to identify your best opportunities
3. Make sure the proposed improvement or innovation will deliver both economic and environmental benefits
4. Think "partnerships"
5. Be innovative
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