Being heard in a debate over strategy decisions comes down to style as much as substance...
At least that's according to research from Said Business School, which explores what executives do to ensure they have a say in the boardroom. Apparently, expertise can apparently only take you so far. Sounds obvious, but the report reveals some curious specifics about how successful managers prove their credibility - down even to whether you choose a whiteboard or a flip-chart.
The survey's author professor Richard Whittington watched videos of strategists in action, and found that those who succeeded in the formulation of strategy were going beyond analysis and debating techniques, and were ‘skilfully manipulating the props available to them to increase their influence upon the decisions that emerge'. We gather that means exerting the correct level of puppet-mastery over a whiteboard.
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