There has been remarkable green innovation in corporate America the past few years. New products, new services, entirely new business models.
Increasingly, these innovations have made good business cases. Wal-Mart's eco-efficiency continues to be an incredible boost both to the bottom line and the brand. Ecomagination passed its 5 year projected revenue plan a year ahead of schedule. Clorox's Greenworks is at eye level in the cleaner aisle, not stuck somewhere in the organics section.
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