Accept and work with long-term horizons
With high demands on businesses to green their act, many find it difficult to choose initiatives that have the most impact both on bottom line and carbon footprint. As a result, companies resort to tried-and-true, though often costly, marketing campaigns to influence customer perception about their sustainability efforts, but do not follow up with investments in substantive initiatives.
Whether or not you are interested in climate change theories, it is increasingly difficult to disagree that making smart green choices can have a net positive impact on the bottom line.
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