A just-released Boston College Center/Reputation Institute study of public perceptions of U.S. companies’ social impact indicates that in the eyes of the American public, businesses overall are more socially responsible than a year ago.
Johnson & Johnson tops the rankings in the Corporate Social Responsibility Index with a score of 82.67 that puts it in the excellent category along with The Walt Disney Company, Kraft Foods Inc., Microsoft, PepsiCo and Apple, all earning scores above 80 (using a 100 point scale). To be included in the CSR Index 50 this year a company needed to rate above 72.52, an increase of more than 3 points from 2009. The top 25 companies all rated at or above 75 in this year’s study compared to 2009 when only the top nine companies scored that high.
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