Companies are facing greater levels of risk than ever before. As outsourcing and globalization increase, supply chains are becoming more and more fragmented and geographically dispersed. This increased fragmentation has also reduced transparency across supply chains. This not only slows down business activities (e.g., through delays, inaccurate forecasts) but also increases the risk of opportunistic behavior, such as non-compliance to contract terms.
In addition, sustainability has become more important for customers and it is now one of the key value drivers in the marketplace. Few customers today want to buy products from companies that employ child labor, pollute excessively or generally behave unethically or immorally. This means sustainability is becoming a source of competitive advantage, just like price and quality attributes.
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