National Geographic Explores the World of Green Consumers:

Worldwide, Consumers Who Feel Most Guilty About Their Environmental Impact Are Least to Blame Americans Are Least Green and Among Those Feeling Least Guilty A new global analysis released today by the National Geographic Society finds that U.S. consumers rank last of 17 countries surveyed in sustainable behavior, with a score of 44.7 on the 2012 Greendex. U.S. consumers are among the least likely to feel “guilty about the impact” they have on the environment (21%), yet they are near the top in believing their individual choices could make a difference (47%). See full Press Release.