However, the fundamental forces that CEOs think will impact their business the most over the next five years – technological advances, demographic changes and global economic shifts – are reshaping society and its expectations of business. There will certainly be positive changes, but issues such as unemployment and resource shortages could be significantly heightened. Business is increasingly expected to engage with such issues, and those that come up with innovative solutions to serious social issues will earn more trust – and more revenues.
See full Press Release: http://www.pwc.com/gx/en/ceo-survey/2014/key-findings/purpose.jhtml
Posts
