A while back I sat in attendance as former Dodgers manager Tommy Lasorda, baseball's ambassador-at-large, delivered an hour-long speech to employees of Staedtler Inc., a manufacturer of precision writing instruments. Before the speech, the firm's marketing vice president, Ted Wheelock, shared his hopes for the evening's festivities. The sales staff was mired in a slump. Wheelock felt Lasorda, motivator extraordinaire, could "help us take things to the next level."
I was spellbound by Lasorda's presentation, but not for the reasons you might think. Lasorda's $500-a-minute spiel touched on nothing specific to Staedtler's business.
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