Korn/Ferry International, in partnership with the University of Southern California's Center for Effective Organizations at the Marshall School of Business, has recently developed an insightful new study - What Do Employees Really Want? The Perception vs. The Reality - that explores the discrepancies between employee priorities and the actual drivers of retention and commitment.
The study was presented at the prestigious 2001 World Economic Forum Meeting in Davos, Switzerland.
While company leaders focus on increasingly complicated incentive schemes and practices to improve work/life balance, they face the stark reality of these having no impact on retention and commitment. Instead, findings show that strategic clarity is the top driver of management and employee retention - in these times of economic change and projected turbulence, an increasingly tough challenge.
With human capital ever more essential to sustaining growth and creating shareholder value, the report gives tactical advice on creating an employment brand that will harness the energies of an increasingly diverse workforce. The study focuses on the specific drivers of behavior across different employee groups - including the preferences of men and women, early career, mid-career and late career employees, the Internet generation and international executives.
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