You see these gray-haired men and women heading into the boardroom once per quarter. Often, the CEO approaches you a few days before this happens and asks for a five-line briefing on one or two IT initiatives.
Last year, you were on the agenda to give a briefing on the CRM project, but it was late in the afternoon and everyone was distracted by the emerging requirements of something called Sarbanes-Oxley. Your 15-minute slot (far too brief) was shortened some more. Since only one question was asked, you were sure that making the afternoon flight was a higher priority to these gray hairs than what you had to say.
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