Green Capitalism is Essential

Taking account of stakeholder concerns is key to value creation, Darden expert tells IESE forum

Businesses today need to adopt a "green capitalism," not because it is faddish, but because it is a societal necessity for the sake of our children's future. So argued Prof. Edward Freeman, director of the Olsson Center for Applied Ethics at Darden School of Management of the University of Virginia, when he addressed a gathering of 60 business leaders at IESE Business School in Barcelona.

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