Corporations drawn to socially responsible dollars
General Electric's announcement that it's becoming more environmentally friendly increases the wattage for the bug light people call socially responsible investing.
Socially responsible investing typically attracts a curious caucus of investors -- from the activist to the earnest -- and coddles companies that wear sustainability on their sleeves: Green Mountain Coffee Roasters (GMCR: news, chart, profile) , Ecolab (ECL: news, chart, profile) , The Timberland Co. (TBL: news, chart, profile) , just to name a few.
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