Almost half of the world's largest companies believe employee motivation is a key driver when it comes to corporate social responsibility - an indication the 'war for talent' is increasingly important in such firms, according to a global professional services company.
A KPMG survey of 1600 of the world's largest companies across 16 industrialised countries, including Australia, examined why they are committed to corporate responsibility and what influenced the content of the reports.
The study, which included a detailed analysis of the reports of the global top 250 companies, found business drivers for CSR are economic (75 per cent) and ethical (50 per cent), while other drivers include innovation and learning (53 per cent) as well as improved shareholder value (39 per cent) and reputation or brand (27 per cent).
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