Three Business Areas, One Single Transparency

Ultrastar, the Russian telecommunications supplier, has redesigned its ERP landscape with SAP for Retail. The set of SAP solutions combines three business areas – retail, wholesale, and services – and creates transparency with access to central data.

Portrait Ultrastar
In 2004, no country in the world saw more new contracts for wireless phones than Russia. Almost every seventh new contract in the world was closed in Russia. The Russian firm Ultrastar sells mobile radio devices and has experienced as rapid a growth as the telecommunications market in its home country. Like many companies in Russia, Ultrastar follows a strategy oriented toward strong growth.

But rapid growth and the large bandwidth of the business processes to be mapped reached the limits of the firm’s IT solutions. That’s why the company wanted an ERP solution that combined retail, wholesale, and services and that enabled access to central data at any time. In addition to this technical target, the company was also focused on another important goal. With the creation of distribution and service centers throughout Russia, Ultrastar wanted to gain new business areas and to integrate these plans and the business strategy in its IT solutions.

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