Compliance, corporate governance and recent legislation such as Sarbanes-Oxley are nothing new to corporate executives, who run the risk of exorbitant fines and jail time for failing to conform to recent mandates.
Accountability for corporate compliance and risk -- areas that once were reserved for the upper echelons of an organization -- are making its way to the marketing department largely because of their sizeable budgets and the enormous effect their actions have on both customers and shareholders alike.
Ironically, marketers whose sole job is to ensure the proper communication of a company’s position through external media and branding efforts tend to be bad at articulating these same messages internally to peers in departments such as sales, manufacturing, research and development, regulatory, compliance and legal.
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