Introduction
Your business doesn't exist in isolation, simply as a way of making money. Your employees depend on your business. Customers, suppliers and the local community are all affected by you and what you do. Your products, and the way you make them, have an impact on the environment.
Corporate social responsibility (CSR) takes all this into account. It isn't about being "right on", or mounting an expensive publicity exercise. It simply means taking a responsible attitude, and following simple principles that apply whatever the size of your business.
Every business should be interested in CSR. It's a win-win situation: society benefits, and so does your business. For example, reducing waste helps the environment, cuts your materials costs and makes your products or services attractive to "green" or ethically-driven consumers. Treating customers fairly makes them want to do business with you. This guide explains how you can exploit the benefits CSR can bring to your bottom line.
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