Corporate social responsibility only works if employees at all levels believe in it, British employers have been warned.
CSR, according to a report by the Chartered Institute of Personnel and Development, cannot be imposed by management and there has to be buy-in across the organisation to embed it within the business.
But if an organisation truly embraces CSR, it can act as a powerful lever for attracting and retaining good people, the CIPD added.
The organisation is currently working to promote awareness and understanding of a new CSR Competency Framework that has been developed by the Department of Trade and Industry.
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