Saturday, October 29, 2005

When profit is not the main motive


Nowadays, it is not enough for a business merely to make money. Companies also have to demonstrate that they care about the society and environment in which they operate. This notion has caught on to such an extent that the concept it helped to create "Corporate Social Responsibility" has itself become a big business.

But, while this is largely an additional activity indulged in by large companies, a new type of small business is springing up.

Social enterprises resemble their more traditional counterparts in that they have to make some money in order to survive. But profit is not the primary motive. Instead, they are focused on whatever issue or problem inspired them to be established in the first place, in the belief that if this work is done properly the businesses should be sustainable.

See full Article.