The rapid growth and mainstreaming of corporate social responsibility (CSR) in corporate America was recently underscored by Wal-Mart's announcement that it would offer employees better medical benefits, invest $500 million annually in energy efficiency, and slash its solid waste and greenhouse-gas emissions. While much of the business culture has publicly embraced the notion that CSR is good for business, there remain some critics, such as Cypress Semiconductor CEO T.J. Rodgers, who maintain that shareholders entrust managers solely to maximize long-term returns. Rodgers has been an important part of the debate over CSR in the past decade, including having recently joined Milton Friedman and Whole Foods Market CEO John Mackey to debate the issue in Reason magazine.
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