A reputation for honesty and integrity heads the list in new research by Grant Thornton. These results clearly indicate a move away from the traditional entrepreneurial environments, where courage and risk-taking drove success, inspired by leaders with creativity, vision and charisma. But instead, an organisational culture that incorporates integrity and puts its people first seems now to be recognised by business leaders as essential to delivering competitive advantage in the 21st century. It's a new world now.
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