Four ideals of leadership that appeal to our deepest instincts — and can inspire a company to long-term success.
Everyone agrees that the performance of a company’s chief executive and top team has a decisive influence on long-term profitability. But what is it, exactly, that great leadership teams do? How do they create sustained competitive advantage in a firm?
Here the answers are not so obvious, but upon close observation, they become clearer. The most successful organizations, over time, are those in which people act consistently and decisively, innovating and building high-quality relationships. The task of leadership is to stimulate these kinds of actions, reliably and continually. The executives who can do this are not magicians. Consciously or not, they have learned how to deploy a conceptual tool that allows them to inspire and lead an organization toward enduring competitive advantage.
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