It is easy to say that self-regulation is the best and is vital, however, companies and their executives have shown themselves to fall short of their requirements. This means that self-regulation needs to be tempered with a good dose of regulation.
Onésimo Alvarez-Moro
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Safeguarding the way products are advertised in a free market is the theme of an ICC roundtable taking place in New York on 9 January 2006. Self-regulation is the tried and tested system practised by responsible business worldwide. ICC is concerned that any further legislation over advertising and marketing would be damaging to the global economy. The roundtable will identify possible challenges to self-regulation and what can be done about them.
Rapid technological developments in the media – including television, radio, the Internet, video games and movies – have spurred legislators to propose further regulation. Protecting children and other “vulnerable” groups are themes currently under discussion worldwide. Business, in reply, has to ensure that the present self-regulatory system is robust enough to withstand these developments.
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