Activists often find it easier and faster to influence corporate behavior than craft legislation. But such company-focused efforts may be shortsighted and unlikely to stick, argues David Vogel. As he explains in his book, The Market for Virtue, lasting social change needs a combination of solid governmental support and committed corporate action.
Vogel, a professor of business ethics at the Haas School of Business and a professor of political science at the University of California, Berkeley, takes a comprehensive look at the movement for corporate social responsibility, highlighting strengths and weaknesses. He reviews CSR research and articles from the past decade, and makes a strong case that the “market for virtue” has led to improvements in child labor laws, a reduction in greenhouse gases, and fairer prices for agricultural products around the world.
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