When you think about business strategy, what do you think of? Do you think about long-range financial projections? Or maybe you think about things like unleashing the talents of the people in your organization? What very different ways of thinking about strategy! This viewpoint by Steve Flinn examines a number of strategy horizons that can be used as both a thinking tool to look at strategy through many different lenses, as well as a communication tool.
The truth is, we all see business strategy through our own particular lens. Hundreds of books are written every year on business strategy, and the diversity of perspectives can be mind numbing. This often leaves executives who wish to develop a strategy for their business more than a little confused on what exactly their strategy should address, and what tools and techniques should be applied in developing the strategy.
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