Insurer adds ID theft coverage for small biz owners

The rise in identity fraud has many business owners concerned, and it's prompting at least one insurance company to do something about it.

Starting Jan. 1, The Hartford Financial Services Group Inc. (NYSE: HIG) will include a new identity recovery coverage program to all its new or renewed small business policies.

The Hartford's coverage will protect individuals, including sole proprietors, partners of a business and owners of 20 percent of a business, but not the business itself.

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