This is not always the case.
Onésimo Alvarez-Moro
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In the context of a fast-changing media landscape for marketers and advertisers, the International Chamber of Commerce held a series of meetings in New York last week to address challenges to self-regulation.
At the meetings, hosted by News Corporation and ICC’s American affiliate, the United States Council for International Business (USCIB), industry representatives made substantial progress toward a consolidated worldwide code of practice for advertisers, slated for adoption by the ICC Executive Board in June.
The ICC meetings were chaired by Procter & Gamble Senior Vice President John Manfredi, who serves as chairman of the ICC Commission on Marketing and Advertising. They included a roundtable that looked at new challenges in self-regulation, including product placement, interactive marketing and marketing to children.
See full Press Release.
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