The ASX in 2005 illustrated that most companies will not have to spend too much time on the re-establishment factor. Of course Roskam is right to claim that making a profit is the primary purpose of business. However, successful, well-managed organisations can make a profit and also comfortably take on some corporate social responsibility.
The social responsibility role, for most organisations, is mutually beneficial. Research shows that the majority of employees of companies that are actively involved in socially responsible projects feel more loyalty to their employers. Smart organisations already know that skill retention is a big issue and a bigger one for the future. Not every employee rolls out of bed each morning inspired by making a profit for the shareholders.
Furthermore, an increasing number of shareholders are seeking to invest in corporations with clearly stated ethical goals and social awareness.
What about large retail corporations, such as Coles Myer and Woolworths, who rely on community response to buy their products? Being seen by their local communities to be involved in supporting them does not take a massive bite from their profits. On the contrary.
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