A new sense of urgency and confidence is sweeping the professional community engaged in corporate responsibility work, leading to greater attention on how the root causes of poverty and environmental change can be tackled collectively. This is the assertion of "Serving Systemic Transformations," a new review of last year's trends.
Dr. Jem Bendell, a professor of management at Auckland University of Technology and lead author of the report, argues that people engaging in such work are manifesting a particular awareness, where they see systemic causes of social problems and cross personal, institutional, and cultural boundaries in order to transform those causes. The report chronicles efforts in areas such as finance, government relations, and consumer marketing, where executives are serving systemic transformations toward more sustainable and equitable operating environments.
The cross-boundary orientation of the review is exemplified by sponsorship from organizations from different fields -- including environmental group World Wide Fund for Nature (WWF) and Nike, the footwear, apparel, and sports equipment company. Nike's vice president of corporate responsibility, Hannah Jones supports publication of the annual reviews, to provide "insightful commentary on emerging trends in the field and identify implications for the future of business in society."
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