Sunday, June 18, 2006

When culture counts


Do Chinese avoid conflict? If so, how will this cultural trait affect negotiations with your Chinese joint venture partner? New research sheds light on how culture influences people in business settings.

These days, all managers need to understand how culture influences people’s decisions and behavior. Whether you negotiate contracts across the globe or work in a diverse firm in the United States, you deal with people who have cultural perspectives that differ from yours in many important ways. So how can you prepare yourself and adjust your expectations?

Some people rely on guidebook generalizations about culturally typical patterns: Chinese avoid confrontation, Germans are rule-oriented, and so forth, from country to country. Although research comparing large samples of managers across countries provides statistical support for these patterns, managers are often wrong when they expect counterparts and colleagues to always behave in culturally typical ways.

See full Article.