Thursday, July 27, 2006

Corporate responsibility: Measuring the business benefits


Lance Moir offers advice on a complex issue for managers: decision-making
One of the key corporate responsibility questions is how to make the business case for responsible activities.

Some argue that being responsible is just something businesses should do: it’s about being ethical and how business should behave. But that argument won’t wash with most finance directors.

However, if managers think about corporate responsibility as being like any other business activity then it comes down to a case of prioritising resources, and routine decision-making.

There are established ways of making these decisions – so why aren’t they used?

See full Article.