It is 2010 and CSR is dead, having lived a successful and important life. A group of leading contemporaries of CSR have composed an obituary. Jeremy Sweeney reports
They write:
"The founder of the corporate sustainability movement, Corporate Social Responsibility, died this year aged 50, after a long struggle with definition.
Initially very much an outsider, CSR spent the early years largely ignored in favour of the initially more attractive Pure Capitalism.
However, eventually corporations came to recognise and value the important work done by CSR in the ethics of resource and people management; even if the reasons for doing so often reflected more of a desire to protect reputations, than because they respected or even liked CSR.
See full Article.
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