Sunday, July 02, 2006

Strategic intuition: The key to innovation


Combining ideas from military history, cognitive psychology and modern neuroscience, strategic intuition offers a four-step method for identifying and capturing opportunity.

Several years ago, Professor William Duggan was intrigued to learn that while most common English words date back to at least the 15th or 16th century, the word strategy entered the language only in 1810. He set out to discover why. It turned out that in 1810 Napoleon Bonaparte was at the height of his power, and in that year Carl von Clausewitz began his classic treatise On War, which attempts to explain Napoleon’s military success. “Von Clausewitz describes something as the essence of strategy that he calls coup d’oeil, which in French means ‘glance,’” Duggan says. “And it occurred to me that it seemed an awful lot like modern research on expert intuition.”

See full Article.