When: 26-27 September 2006
Where: Novotel Brussels, Belgium
"Vision comes from the board, values come from the people." Richard Barrett, author of Liberating the Corporate Soul
You're involved in a number of emblematic CSR initiatives; you are working closely with your key stakeholders. Everything seems to be under control... everything but internal communications. How much do people in your organisation know about your corporate values? Where do they stand in regards to these values? Are they in a position to deliver positive brand messages to your customers?
Getting buy-in at all levels of your organisation, from part-time employees to senior level managers is crucial. It ensures that your CSR initiatives work to their full potential.
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