Innovation is the key to survival in this ultra-competitive and remarkably flat global economy. It drives profits and improves the human experience when it is done correctly. But true innovation is precious and elusive. Anyone can throw money around wildly and many companies do just that. But how do you get it to pay off?
The answer: a commitment to innovation that extends beyond the company’s research and development budgets to include every person, practice and policy within the organisation. True innovation – the kind that lasts and delivers tangible results – comes from channelling inspiration and creativity as often as it does from any R&D lab.
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