A substantial majority of global business executives (79 percent) surveyed believe that companies with strong corporate responsibility track records recover their reputations faster post-crisis than those with weaker records. This finding did not differ by region. The survey, Safeguarding ReputationTM, was conducted in 11 markets by global public relations firm Weber Shandwick with KRC Research.
“Reputation recovery is increasingly driven by more than financial metrics,” said Weber Shandwick’s International Head of Corporate Responsibility & Sustainability Brendan May. “As social, economic and political agendas increasingly influence consumer and market issues, companies now recognize that a record of corporate responsibility can inoculate a company against long-term reputation failure. Responsibility is no a longer nice-to-have. It is now a must-have corporate mandate.”
See full Press Release.
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