Muhummad Yunus describes the perfect entrepreneur

Muhammad Yunus, winner of the 2006 Nobel Peace Prize received his award this Sunday and, as is usual, gave his acceptance speech.

While the speech is not yet online, I recommend its consumption when it is available at the Nobel Foundation web site. They do, however, have available a video of the presentation ceremony.

In his speech, Professor Yunus mentions that entrepreneurs need to seek maximum profit at the same time as doing good for people and for the world.

Two aspects of his message are important. First, it is clear and simple, and it helps to have simple messages to be able to understand them. Secondly, his understanding that entrepreneurs should also be seeking profit in their activities.

This second message is usually forgotten by those that criticise business for not doing enough and for seeking profit, of course, after the investment in capital, creativity and effort is made.

The creation of wealth is good for all and all participate in its creation, not least of which is the entrepreneur.

Onésimo Alvarez-Moro