Business is regaining the public's trust across the world, rebuilding its reputation after recent scandals and filling a void left by increased disenchantment with government and other institutions, according to a study released today.
The survey of 3,100 "opinion leaders" in 18 countries by the public relations firm Edelman suggests that corporate governance reforms and the rising wealth of individuals in many developing nations are helping the corporate sector to improve its credibility.
Released as more than 2,000 politicians and business people go to Davos in Switzerland for the World Economic Forum this week, the study highlights a growing mistrust by intellectual and financial elites of elected representatives in favour of alternative entities such as non-governmental organisations and companies.
Business was more trusted than governments in every continent, according to the respondents, who were top earners with an interest in politics and economics
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