Peers and Rank-and-File Employees More Trusted Than Figures of Authority
Business is more trusted than either government or media in every region of the globe, according to the eighth annual Edelman Trust Barometer, a survey of 3,100 opinion leaders that measures trust in institutions, companies, and sources of information in 18 countries.
Business is more credible than government or media in 13 of the 18 countries surveyed in 2007. The survey also found that more respondents in 16 of 18 countries felt that companies have more of a positive impact on society than a negative impact.
In the United States, 53% of respondents report trusting business, which marks an all-time high for the survey. This is a recovery from a low of 44% in 2002, which came in the wake of the Enron and WorldCom debacles. In the three largest economies of Western Europe, France, Germany, and the United Kingdom, trust in business stands at 34%, which is higher than trust in media and government at 25% and 22% respectively. The 2007 survey marks the lowest levels ever of trust in government across these three European countries.
In Latin America, represented in the survey by Brazil and Mexico, trust in business is at 68% while trust in media stands at 62% and government at 37%. Asian trust in business is 60%, while government and media are both at 55%. China, Japan, India, and South Korea represent the Asian nations in this year’s survey.
See full Press Release.
Posts
